80 Year Old Millennial
50 years from now, what will life be like for Millennials?
To find answers, Prudential joined with Kantar Futures to commission “The 80-Year-Old Millennial.” A landmark study asked 1,000 Millennials how they feel about workplace trends, economic opportunity, technological advances, and maintaining health.
Prudential and external partner, Media Monks brought the study to life online through an interactive aptitude test. Based on their answers, a virtual robotic 3-D arm built a tangible timeline of the future, assigning each respondent a persona to share on social media.
On the road @ SXSW
Partnering with the Young Entrepreneur Council, an invitation-only community for entrepreneurs under the age of 45, Prudential hosted a multi-day event at their Founder’s Lounge. Bringing the #80YOM experience to life with panels and events, and interactive booths that 3D printed guests personas.
““Millennials are at an important crossroads, having experienced some of the most significant economic booms in history, but also the Great Recession. It’s incumbent on financial services companies—and any company that seeks to meet the financial and personal wellness needs of these constituents—to understand the changes that are driving behaviors within this generation.”
— Vishal Jain, Prudential’s Workplace Solutions Group financial wellness officer